Becoming Unforgettable in a World of Choices


In an era where choices abound but attention spans are at a premium, standing out in the crowded orthodontic market is more challenging and crucial than ever. Tony and LeeAnn will unveil strategies and insights to elevate your practice to unparalleled recognition and success. They will share how to craft an unforgettable patient experience, make your brand irresistibly engaging, and meet the demands of busy schedules.

Discover how to:

  • Rock your patient experience
  • Refresh your brand experience
  • Maximize your time




Through innovative, proven, and proprietary systems, LeeAnn Peniche has consistently brought smiles to orthodontists for more than 30 years. As the founder and President of Peniche & Associates, she has earned a reputation as one of the country’s premier orthodontic consultants who specialize in case acceptance, scripting, marketing, and practice systemization.

Over 3,000 practices have experienced first-hand her creative outlook, years of expertise, and proven track record of success. LeeAnn’s life has been committed to providing Orthodontists and their practices with the tools and Systems for their continued success through lectures, in-office training as well as her trademarked Treatment Coordinator Intensive Workshop, Office Management Academy, and Master Marketing Academy.


Tony Peniche is a branding and marketing mastermind. His resume includes award-winning fashion designer, high fashion photographer, serial entrepreneur, and successful inventor. In 2014, he invented and patented the Whiskey Element and launched the company Time & Oak. In 2011 the PDX 30 named him one of the top entrepreneurs under the age of thirty. In 2012 he was named Fashion Designer of the Year by the PFSA.

After building and selling 5 companies he is now a captivating speaker, charismatic consultant, and works throughout the U.S. building brands and developing their marketing strategies. Tony’s diverse background allows him to bring a truly fresh and unique perspective to Orthodontic offices.