The Orthodontic Office of the Future


Get ready to explore the future landscape of orthodontic practices with Tracy Martin’s newest presentation! Drawing insights from Blake Morgan’s The Customer of the Future, this transformative webinar will share innovative strategies to enhance the patient experience, integrate cutting-edge technology, and excel in the evolving orthodontic landscape.

  • Gain actionable insights redefining orthodontic operations for sustained success
  • Learn to adopt patient-centric approaches, creating personalized experiences
  • Embrace technology for efficiency by exploring AI-driven planning and virtual consultations
  • Navigate the evolving ortho landscape with strategies to position your practice for long-term success amidst changing dynamics




With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.

Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, office managers, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community.

As the Founder of Straight Consulting (formerly Straight Wire Consulting), Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams. Tracy was recently interviewed by GoSolo about how to take your practice to the next level.