Innovating Patient Care: The Intersection of Technology and Orthodontic Excellence


In this OrthoFi Spotlight On Webinar, the spotlight is on TG Orthodontics in Marlboro, New Jersey. We are joined by Dr. Tara Gostovich and orthodontic consultant, Brooke Oliphant to explore the strategies behind Dr. Gostovich’s thriving practice and unparalleled patient outcomes.

Through the integration of cutting-edge technologies and strategic partnerships, her practice has achieved remarkable results: a 5-star rating on Google, a 93% increase in same-day starts, and an annual production growth of over 15%.

During this session, you will gain insights into:

  • The collaborative approach between Dr. Tara Gostovich and her TC consultant, Brooke Oliphant, as they worked together to obtain practice objectives
  • The transformative impact of abandoning traditional dental insurance plans
  • Innovative methods employed to boost patient starts despite an industry-wide slump
  • Strategies for continuing to deliver exceptional patient care while adopting new technology
  • The results a practice can expect to see – conversion rates, team dynamics, and overall practice growth – when partnering with OrthoFi




Dr. Tara Gostovich is a board-certified orthodontist who has been practicing in Marlboro, New Jersey since 2007. Over the past 20 years, Dr. Gostovich has worked in a variety of practice arrangements as an associate in an orthodontic practice, as the solo orthodontist in a pediatric dental practice, as the director of orthodontics in a multi-specialty dental practice, and as a solo practitioner private practice owner.

Dr. Gostovich earned her undergraduate degree from Rutgers School of Business and completed her dental education at The University of Medicine & Dentistry of New Jersey (currently Rutgers Dental School). She earned her orthodontic certificate at The University of Pennsylvania where she later held a faculty position as a Clinical Associate Professor of Orthodontics.

Dr. Gostovich strongly believes in bringing the latest technology to her patients to improve treatment results and enhance the patient experience. She currently has a fully digital practice workflow offering her patients Invisalign, Lightforce, and Dental Monitoring to help them finish treatment in less time with fewer visits to the office.


Brooke “The Closer” Oliphant is a coach, speaker, best-selling author, and founder of Straight-Up Sales Orthodontic Coaching. She is a former award-winning Treatment Coordinator and life-long entrepreneur who partners with practices to support elevated profitability by creating a world-class new patient experience, increasing same-day contracts, and transforming TCs into confident sales rockstars.