Whether you’re a seasoned marketer or just starting out, this three-part series will equip you with the knowledge and tools to elevate your social media game and achieve remarkable results.
Part 1: The 4 Keys to Exceptional Social Media Content
Aired: July 19, 2024
Master the art of organic social media content with four key principles: relevance, relatability, engagement, and education. Learn how to craft compelling posts and understand the optimal frequency. Elevate your brand’s online presence and drive meaningful engagement organically.
- Discover how to craft content that resonates with your target audience
- Explore strategies for boosting engagement and fostering meaningful interactions
- Position your brand as a trusted source of valuable insights and information
Part 2: A Guide to Trending Content Creation and Optimization
Aired: August 2, 2024
Learn the secrets to becoming a social media sensation on two of the most popular
platforms: TikTok and Instagram. Whether you’re a beginner looking to dive into the world of short-form video or an experienced creator seeking to elevate your content game, this session is tailored just for you.
- Create captivating content that resonates with your audience
- Discover trending audios and memes and navigate the intricacies of each platform
- Get tools and strategies to succeed in the ever-evolving landscape of social media
Part 3: Mastering Short-Form Video for Digital Success
Aired: August 16, 2024
Discover how to identify and utilize trending audios to amplify your reach and engagement, ensuring your content stands out in a crowded digital landscape. We’ll also explore the importance of patient resources and how-to explainer videos in providing valuable information and building trust with your audience.
- Learn why explainer videos and patient resources strengthen relationships
- Elevate your patient experience with personalized treatment videos
- Build loyalty by highlighting your practice’s technology, expertise, and mission
DAVID MARTIN | NEW PATIENT GROUP
David Martin, Director of Social Media, has accumulated eight years of experience in marketing, specializing in orthodontics for the past four years. Since 2020, he has offered valuable insights and creative assistance to orthodontic practices nationwide. As a social media coach for NPG practices, he adopts a practical approach, imparting trending strategies and innovative methods to enhance online presence and success for all NPG practices. Hailing from Carbondale, IL, David is a St. Louis native.
HALEY SHAW-JEFFRY | NEW PATIENT GROUP
Haley Shaw-Jeffry, Vice President of Digital Marketing, possesses seven years of experience in sales and marketing, complemented by a background in hospitality and management. Since 2018, she has collaborated with NPG to elevate the social media and website presence of over 60 orthodontic practices. Haley’s fervor for aiding small businesses shines through in her developing innovative strategies rooted in data that propels NPG practices to triumph in local communities and the digital realm of the New Dental Economy. Residing in Houston, TX, Haley shares her home with her husband and two-year-old daughter.
