The Power of a Limited Treatment Strategy ft. Tracy Martin


In this session, Tracy Martin explores what the “other guys” are offering and why shifting to a Limited Treatment Strategy could set you up to compete directly with their treatment offers.
It is important that practices understand the patient psychology—especially for Millennials—on why they would choose a DSO or DTC Aligner company over a private ortho practice or OSO,” said Tracy.
In this session, Tracy will:
  • Provide a strong case for offering Limited Treatment
  • Explore the ideal way to present this option
  • Discuss some common mistakes practices make that could sabotage their efforts toward implementing this change
  • And more!

Tracy Martin | Straight Consulting

With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.