The Power of a Limited Treatment Strategy with Tracy Martin Webinar





Watch as Tracy Martin, Founder of Straight Consulting, presents expert insights into The Power of a Limited Treatment Strategy to Compete with DSOs & DTC Aligners. Tracy Martin explores what the “other guys” are offering and why shifting to a Limited Treatment Strategy could set you up to compete directly with their treatment offers.

“It is important that practices understand the patient psychology—especially for Millennials—on why they would choose a DSO or DTC Aligner company over a private ortho practice or OSO,” said Tracy.

In this session, Tracy will:

  • Provide a strong case for offering Limited Treatment
  • Explore the ideal way to present this option
  • Discuss some common mistakes practices make that could sabotage their efforts toward implementing this change
  • And more!


Click here to watch!