“OrthoFi costs less than a staff member, yet you have an entire team. Hiring a staff member or paying my accountant would cost me far more. Instead of that staff member on the phone waiting to verify insurance, we can have 10 insurances verified much faster.


So I don't look at OrthoFi as too expensive. It's too expensive not to have OrthoFi.”

Dr. Tara Gostovich

TG Orthodontics

After the pandemic, Dr. Tara Gostovich’s practice staff was reduced from 12 to 6 members. This prompted her to reassess her practice's operations and explore ways to maintain efficiency while enhancing patient experience. She recognized the need to streamline processes, reduce administrative burden, and embrace technology to adapt to the changing landscape of orthodontic care.

Leveraging partnerships with Remote Monitoring, LightForce, and OrthoFi enabled her to continue to provide exceptional patient care with fewer resources. "You will be amazed how going digital and inviting some digital partners into your practice will streamline your care and give everyone time back. Patients can come in less frequently. The staff finishes on time almost every day, and I work fewer days," said Dr. Tara Gostovich.

OrthoBanc to OrthoFi Transition

While OrthoBanc had served the practice well for years, evolving needs prompted Dr. Tara Gostovich to explore OrthoFi's comprehensive solution. Despite initial apprehensions from the team, OrthoFi seamlessly integrated into daily operations, earning its place as a valued practice member. Its ability to manage insurance complexities, streamline financial processes, and provide actionable metrics eased staff workload and fostered smoother patient interactions, driving higher conversion rates and revenue growth.

“I love seeing the numbers because the numbers don't lie. Before TCs would say, ‘They're going home to think about it, but they're going to start.’ And how many times they didn't?,” shared Dr. Tara Gostovich. “Now the number is the number, and it's very transparent, and it's easy to communicate with team members ‘We're not reaching our goal,’ or, ’Right now, we're $3,000 away from our goal this month.’ And it can create energy and a lot of honesty.”

Embracing Fee-for-Service Model

Recognizing the value of her practice's offerings, Dr. Tara Gostovich transitioned away from many insurance plans towards a fee-for-service model. This move, facilitated by OrthoFi's support in crafting transparent fee structures, emphasized the unparalleled quality of treatments her practice provides. While apprehensive about potential patient reactions, the transition proved smoother than anticipated, with patients readily recognizing the value proposition and embracing the shift.

Dr. Gostovich’s practice has experienced a 238% return on investment net of software fees since switching to OrthoFi. Considering a market decrease of 5.5% across the orthodontic industry compared to TG Orthodontic's increase of 7.9%, the adjusted ROI is 405%.

Dr. Tara Gostovich's outcomes exemplify the power of innovation, strategic partnerships, and unwavering commitment to her patients. By embracing digital transformation, transitioning to a fee-for-service model, and leveraging OrthoFi's comprehensive solution, she achieved exceptional patient care while ensuring practice efficiency and financial success.

Learn more about how OrthoFi can elevate your practice. Speak to our team today.

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RESULTS

15% increase in production growth rate

93% improvement in same-day starts
(over 171% higher than the industry average)

238% return on investment


Dr. Tara Gostovich's outcomes exemplifiy the power of innovation, strategic partnerships, and unwavering commitment to her patients. By embracing digital transformation, transitioning to a fee-for-service model, and leveraging OrthoFi's comprehensive solution, she achieved exceptional patient care while ensuring practice efficiency and financial success.

Learn more about how OrthoFi can elevate your practice. Speak to our team today.

*ROI is calculated based on an initial case count of 200 annual starts. Considering a market decrease of 5.5% annually, the practice could have declined by 5.5% without OrthoFi. Factoring this in, the adjusted ROI is over 4 times.

*US Practice Avg = 4.3%
*US Practice Avg = 8%

2-Year
CAGR

7.9%

Growth
2-Year CAGR

13.4%

Delta v. Market

2023 Same-Day Starts

53.7%

Impact of Exiting Multiple Insurance Plans

  • Production Per Start = Before: $5,072 / After: $5,509
  • Case Acceptance Rate = Before: 70.0% / After: 74.5%
  • Same Day Starts = Before: 38.6% / After: 61.9%
  • Average Same-Day Cash per Start = Before: $1,309 / After: $1,599
  • Pay In Full = Before: 17.1% / After: 22.7%

Total ROI

238%

Total ROI

405%

With Market Rates