Marketing Gets the Spotlight, Operations Holds the Stage
Aired: September 10, 2024
In today’s fast-evolving orthodontic landscape, specialized marketing campaigns may dazzle and capture attention, but it’s the seamless operations behind the scenes that truly secure future production. This webinar delves into the critical transition between marketing efforts and new patient operations, emphasizing how the synergy of these two elements is pivotal for a thriving practice. With in-depth data insights from over 200,000 new patients, we’ll uncover the profound impact of speed, frequency, and communication channels on new patient scheduling and show rates.
- Explore the tools and impact of effective content creation
- Learn how to create strategic social media plans, to increase leads and online bookings, and boost show rates.
- Develop a deep knowledge of patient desires, enabling a patient-centric approach to marketing efforts.
SCOTT HANSEN | LEADSIGMA
Scott Hansen is one of the leading entrepreneurs in orthodontics. As the founder and CEO of LeadSigma, he and his team serve many of the largest practices in the world, helping them manage billions of dollars in new and existing production opportunities. Prior to LeadSigma, Scott was the founder and CEO of OrthoChats/ProfessionalChats, serving thousands of leading dental and orthodontic brands worldwide. Scott started his career managing his family’s orthodontic practice, transforming the business from years of stagnation into one of the fastest-growing businesses in North America.
