2024 AAO Lunch & Learn – Copy - Start More Smiles

Catering to adult patients presents a unique set of challenges and opportunities.

In this session, we will explore some fascinating data surrounding adult orthodontic starts and dive into the strategies and techniques that are essential for successfully winning these patients. Emotional and practical considerations play a crucial role in decision-making for adults. (This is especially true for Millennials and Gen-Z!) By understanding their motivations and addressing their concerns, you can build trust and establish long-lasting patient relationships.

Join us for an insightful session that combines practical insights, data, and actionable steps to elevate your practice in the adult orthodontic market. Discover how to not only attract adult patients but also create an environment where they feel valued and confident in their journey toward a beautiful, healthy smile.

Key Takeaways:



1. Strategies and best practices to increase adult starts in your practice

2. What makes Millennials and Gen Z a unique demographic

3. How to build lasting patient/doctor relationships with Millennials and Gen Z

Don't Miss Friday's Pre-AAO MasterClass!

Transforming Customers to Fans: Unleashing the Shark Tank Mastery for Your New Patient Journey Success

MAY 3, 2024 | 1:00–5:00 PM

TRACY MARTIN | STRAIGHT CONSULTING

With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies. Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, office managers, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community. As the Founder of Straight Consulting (formerly Straight Wire Consulting), Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams. Tracy was recently interviewed by GoSolo about how to take your practice to the next level.

This course will be worth 1 CE credit.
Click here to access the CE Zoom registration page. If you have any questions, please email us at events@orthofi.com