Mini MasterClass

With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies. Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, office managers, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community. As the Founder of Straight Consulting (formerly Straight Wire Consulting), Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams. Tracy was recently interviewed by GoSolo about how to take your practice to the next level.